Exclusive products dedicated to professional hairstylists who want to bring out the best in their talent.
Maxima makes you enter a sophisticated and elegant universe, able to satisfy the most demanding clients by enhancing hair natural beauty.
Maxima professional
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Formulated with a complex of keratin, collagen and hyaluronic acid (KIAC Pro), Liss Therapy is the beauty routine developed to tame frizzy and unruly hair, making it silky, shiny and easy to manage, even at home. The ideal complement for Maxima Professional smoothing and lamination services.
LISS THERAPY
ACID THERAPY MASK
COLOR SAVER MASK for colored and processed hair
+ AÇAI OIL, VITAMINS, FRUIT ACIDS, UV FILTER
Features
Ideal to stabilise the natural pH of the hair fibre immediately after a colouring or bleaching treatment:
• it restores hydration, leaving the hair elastic and compact again
• the acidic pH seals the cuticles by securing the colouring pigments inside the hair fibre
• it covers the shaft with a film that protects against external agents
• it amplifies the intensity and radiance of the colour
• it leaves hair soft and tamed
Package
jar 500 ml – Tube 250 ml
I’M GREEN™ bio-based polyethylene
OXICREME
OXIDIZING EMULSION WITH PANTHENOL
Features
Creamy oxidizing emulsion, enriched with Panthenol and conditioning ingredients that treats and protect the scalp and the hair fibre. Ideal for all colouring and bleaching technical services, it allows to create perfectly homogeneous mixtures and grants the best final results. Imparts brightness and improves colour durability and stability.
Package
Bottle 1000 ml – 150 ml
Formulation
10, 20, 30, 40 Vol.
HAIR COLOR Plex
PROFESSIONAL COLORING CREAM WITH VEGETAL KERATIN AND SUNFLOWER PHYTOCERAMIDES
Features
An advanced professional coloring system based on Plex Technology that enhances the cosmetic result by reinforcing the hair fiber. Thanks to the use of the balanced pigment calculation system (Pigment Control System), it ensures excellent color performance, total coverage of white hair, maximum reliability and stability of reflections. The new vegan formulation with vegetal keratin and Sunflower phytoceramides gives the hair a healthy look, softness and extraordinary brilliance.
Range
127 Hair Color
90 nuances
9 Superlighteners
8 Mix tones
8 Metallic shades
5 Creative color
7 Toner shades
Package
Tube 100 ml
Formulation
Mixing ratio 1:1,5
CHARCOAL RAPID HAIR BLEACH Plex 9
DUST FREE BLEACHING POWDER WITH ACTIVATED CHARCOAL
Features
Ideal for both quick applications and extreme lifting, up to 9 tones. Its impressive lifting power helps you achieve excellent results, starting from even the darkest bases, while totally respecting the hair structure. Thanks to the neutralizing effect of charcoal, it prevents orange and yellow tones and allows you to create cold blondes in a single step. The PLEX technology (Polyamino Sugar Condensate) protects at the same time the hair fiber which appears perfectly intact and compact after bleaching.
Discover also Charcoal Beauty Routine, the line specifically formulated to take care of bleached, lightened and highlighted hair.
Package
Stand-up bag 500 g
RAPID HAIR BLEACH CREAM Plex
BLEACHING CREAM WITH ARGAN OIL AND ACAI OIL
Features
Bleaching cream with Plex Technology formulated to achieve progressive lightening up to 7 tones in complete respect of the hair fiber. It can be used for all bleaching techniques and on all types of hair, even treated and sensitized, because it keeps the structure perfectly intact and compact.
Ultra-delicate and nourishing formula based on natural waxes that protect scalp and hair during application and rich in Argan oil and Açai oil that give the hair moisture and shine. Free of ammonia fumes and dusts, it offers a safe and pleasant service.
Package
Stand-up bag 500 g
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